Expanding its outreach to the younger set, the Estée Lauder brand signed Kendall Jenner, model/reality television star and social media sensation. The Kardashian sibling will appear in digital, TV and print advertising campaigns and play an active role in creating social media content that will live on Estée Lauder’s channels as well as her own.   “Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who ...